Professional Portfolio
Brand Strategy & Creative Direction
Seven Years Building The Prototek Brand
3,560%
Increase Organic Traffic
15M+
Increase Online Quoting Revenue
7 Year
Five Acquisitions Consolidated Into One National Brand
Over seven years, I drove the strategic transformation of Prototek from a fragmented network of five regional acquisitions into a unified, high-performance national brand. Operating as a high-velocity individual contributor, my work spanned end-to-end creative execution, digital architecture layout, and sovereign cross-functional project ownership.
This independent execution single-handedly scaled organic traffic from under 800 to more than 30,200 monthly sessions, supporting an enterprise platform valuation of ~$15 million. I specialize in integrating brand identity with technical SEO schemas to drive massive operational scalability.
My tenure leading the website concluded in September 2026
Case Study 1: Website & SEO Architecture
Challenge
Prototek’s digital presence was fragmented across a stagnant legacy website and five newly acquired brands, resulting in diluted visibility, inconsistent user experience, and limited organic reach in a highly competitive industrial sector.
Strategy
- Unified Digital Platform: Consolidated all digital properties into a single, enterprise-grade website with a modern, high-performance user environment tailored for B2B procurement.
- Technical SEO Foundation: Reengineered site architecture, conducted structured competitor analysis (SEMrush), and developed an intent-driven navigation framework based on the behavioral patterns of industrial engineers and procurement officers.
- Content Architecture: Developed a systematic B2B content strategy, deploying precisely researched articles to capture high-intent procurement search volume.
Leadership Actions
- Owned the end-to-end technical SEO roadmap, from initial audits to ongoing optimization cycles.
- Aligned visual, copy, and technical execution layers to deliver a seamless, high-performance user experience for enterprise clients.
Measurable Outcome
- Organic Sessions: Scaled from <800 to 30,200+ monthly sessions (+3,650% growth) over 2 years post combined website launch.
- Business Impact: Established Prototek as a national leader in digital manufacturing, directly supporting a platform valuation of conservatively ~$15M.
Case Study 2: Brand Collateral & Systems
Challenge
Brand fragmentation across multiple acquisitions led to inconsistent visual identity and inefficient collateral production, undermining enterprise sales and future M&A scalability.
Strategy
- Unified Visual Identity: Designed and implemented a cohesive brand system across all digital and physical touchpoints.
- Premium Production Value: Directed the selection of materials, print finishes, and structural engineering for business cards, presentations, and print collateral.
- Scalable Systems: Engineered adaptable template frameworks to enable rapid, consistent brand deployment for future corporate expansions.
Leadership Actions
- Provided creative sign-off and oversight for all brand collateral, ensuring visual and messaging consistency.
- Managed vendor relationships for premium print production, overseeing quality and budget alignment.
- Developed high-impact sales presentations and print assets tailored for enterprise procurement audiences.
Measurable Outcome
- Brand Cohesion: Achieved seamless brand integration across five acquisitions and all client-facing materials.
- Operational Efficiency: Enabled future M&A integrations to deploy unified branding on autopilot, supporting ongoing national growth.
Case Study 3: Video Production & Direction
Challenge
Prototek lacked high-impact video assets to showcase its advanced manufacturing capabilities and engage enterprise buyers across digital and broadcast channels.
Strategy
- Narrative-Driven Films: Concepted, scripted, and directed multi-layered brand films, including a facility feature and a process production film.
- Cross-Functional Production Leadership: Led on-set teams (talent, crew, set design, lighting, camera) and managed post-production workflows (video editors, audio engineers, motion designers).
- Multi-Platform Optimization: Produced both short-form trailers and full-length narratives, tailored for native performance across digital and experiential platforms.
Leadership Actions
- Orchestrated end-to-end video production, from creative brief through final delivery.
- Directed live talent and managed all aspects of set and production logistics.
Measurable Outcome
- Deliverables: Produced broadcast-quality films that elevated Prototek’s brand perception and supported enterprise sales.
- Engagement: Drove high-impact viewer engagement across digital and broadcast platforms, strengthening market positioning.
Execution Philosophy
- Creative Execution: Operating as an elite individual contributor with total autonomy, owning multi-channel brand deliverables from initial brief through to pixel-perfect post-production execution
- Cross-Functional Project Leadership: Proven track record of leading complex, multi-departmental project teams—including alignment with product, engineering, and external vendor networks—without requiring a rigid managerial hierarchy to enforce delivery
- Peer Mentorship & Onboarding: Mentored new employees, including brand system education and creative development of incoming teammates
- Influence Without Authority: Driving high-velocity alignment across diverse corporate stakeholders in fast-moving, high-stakes environments by leveraging raw data and visual authority
